The Challenge

We started the communication through email marketing for Formula AS magazine, with online target line is the F/M 25-55 years, urban environment, having as objectives: the increase of sales volume (print), providing a permanent brand awareness, offline articles support in the online environment, the development process of the database, maintaining click rate at a rate of over 80%, generating a detailed analysis of the behavior of readers and complete information.

The Solution

Developing an environment for email communication, developed by value, reputation and efficiency to support Formula AS (print magazine) by increasing sales, but also generate lines of communication on the site (formula-as.ro). Newsletter design is conceived as an element to bring traffic, but as a tool of communication in real life, able to offer an offline environment approach. The newsletter is scheduled for sending every Thursday, from 15:00 pm, the day before the magazine appear in kiosks across the country.