Background

Orange Young positioned itself in 2011 as the digital enhancer that promises to change the world of youngsters into an unlimited fun world. We launched www.nelimiteaza-te.ro – where all existing features & benefits of Orange Young were aligned under one powerful idea. We created a system of gathering points that you can use on the website to buy concert tickets, movie tickets, football match tickets and even objects that appeared in the Orange Young commercial.

You can win these points by playing the games & other available on the website.

Challenge

Create a banner under the umbrella of unlimited fun, to promote www.nelimiteaza-te.ro.

Target

We were talking to 14-26 year olds that were Orange PrePay customers, or possible customers. They are the people that spend the most time online. And we know for a fact they are drawn to vintage cool stuff.

Solution

The banner you spend the most time with!
We targeted the addiction of playing games and offered them an addictive banner.
We revived three of the most popular games in history and combined them: space invaders, tetris and pong.
You can play all you can and win points that you can use on the website.
You play, you win!
So youngsters have an excuse for wasting time online.