The Challenge

Our brief was simple: We had to build a digital platform for Kinder Surprise, on which we can launch each new collection.

The Solution

Kinder Surprise is the favorite brand of children everywhere and a modern storyteller, since the egg combines the delicious chocolate with the magic of a surprise. It was only natural, to create a platform that will look and feel like a modern pop-up story book in 3D, integrating all the stories that the brand has to say. Each page of the book represents another section in the website and even the brand’s history is presented in the form of a story. Moreover the website changes with every new collection launched. In the end, we didn’t just create another website for a brand, but a magical journey into “Povestea” (the Romanian term for "Story") Kinder Surprise. And the results soon followed: more than 115.000 unique visitors in the first month on povesteakindersurprise.ro.

And there is more: pretty soon Kinder Surprise fans will be able to continue the story and to add new pages to the book. Stay tuned!