The Challenge

Rama's request was simple and to the point: We would want women using the internet to be more exposed to Rama containing recipes.

The Solution

Women love to be congratulated for their skills in cooking and the sweetness of their cakes translates into a world of taste and sweet wonders. Prajituria (which comes from the Romanian word for "cake" - "Prajitura") it's the magical world of women who can cook magically well. Here, women of all ages, passionate with homemade cakes can upload recipes, receive feedback and comments from other women for their precious cakes and win different enchanted prizes. The campaign expanded on Facebook and reached impressive numbers in terms of user involvement and participation.